about

Chloe Melick and Adrian Read launched inside/out in 2012. Two of the most experienced cross platform publicists in the UK, they have a wealth of experience working across the entertainment industry on a diverse range of artists, events and brands. inside/out has grown into the UK’s leading independent music publicity agency, with a 10-strong team of publicists working across ground breaking artist and event campaigns.

In the past 18 months inside/out has managed publicity campaigns for the biggest selling UK artist album of the year from George Ezra; the UK number 1 single and albums by Lady Gaga for A Star Is Born; the Mercury Music Prize winners Wolf Alice; the Mercury Prize-nominated album and best selling autobiography by Lily Allen; the Guardian & Independent album of the year by Christine and the Queens; the BBC Sound of 2020 and BRIT Award Rising Star-shortlisted Beabadoobee; and the acclaimed return of Robyn - a top 5 LP everywhere from the Guardian to Q to Dazed.

Alongside its award-winning artist campaigns, the agency has worked on projects for clients including Fender, Playstation, Green Man Festival, the NME Awards, Latitude Festival, the AIM Awards and Somerset House, as well as artist-adjacent campaigns including Robyn’s Bjorn Borg clothing range; Lily Allen’s #1 selling book; Yung Lean and the Sad Boys various fashion collaborations; WARP’s 30th Anniversary; George Ezra’s podcasts and Mind charity events; and more.

The agency has a client list that includes some of the biggest breakthrough artists of recent years (alt-J, Christine and the Queens, CHVRCHES, George Ezra, Izzy Bizu, The Japanese House, London Grammar, MØ, Stefflon Don, Wolf Alice), alongside a raft of critically acclaimed acts (Anna Meredith, Drenge, Hudson Mohawke, MGMT, These New Puritans), some of the most enduring names in modern music (benny blanco, Bloc Party, Dizzee Rascal, Kelis, Lady Gaga, Leftfield, Lily Allen, Mogwai, Robyn), and some of the brightest new stars (Bakar, Beabadoobee, dodie, GAIKA, Hamzaa, Nakhane, Rejjie Snow, Yung Lean, Yves Tumor).

inside/out has been shortlisted for the Music Week Award for PR Campaign in 2013 (for alt-J), 2015 (George Ezra), 2017 (Christine and the Queens) and again in 2019 (George Ezra, for a second time). The agency has previously won two Record of the Day Awards - for Best PR Campaign For A Breakthrough Act and Best Independent PR Person - and came runner up as Best Independent PR Company.